Photography for Businesses - My top 6 things I think you NEED to know!
LITTLE BIT ABOUT ME AND WHAT I DO!
So… for those of you that don't know me, I’m a Brisbane based freelance photographer and I have my business called Grace Elizabeth Images. I cover a range of clients and variety of work from food, travel, interiors, lifestyle shoots, fashion and headshots. Some of my main work has been for The Urban list Brisbane and Concrete Playground and from that I have built up a network of regular clients. When I’m not doing client shoots you’ll find me tapping into my creative elements and undertaking test shoots and collaborations or working on my Empowering Women Interview Series. Recently I noticed there was a gap in the market for consistent and original imagery for small – medium businesses and individuals and so I’ve recently launched my new Social Media Packages. We subscribe to gym memberships, blow drys and Spotify, so why not a photography package that enhances your business?
I’m offering two packages – 20 or 40 images a month and the subscription is a minimum 3 month term. They are perfect for both product or service based business and they are selling like hotcakes which is really exciting!
WHY I BELIEVE GOOD QUALITY PHOTOGRAPHY IS A GAME CHANGER
I personally believe should be able to work with a photographer that shares your story including you. People want to see BTS or the people behind the brand. Professional photos help your audience connect. This is huge, quality images add more value to your product and bring more sales. PROFESSIONAL photography helps your business to stand out.
SO… WHAT SORT OF REQUIREMENTS/IMAGES SHOULD PRODUCT AND SERVICE BUSINESSES CONSIDER?
Personally I think today we are seeing a market of oversaturated visuals. I love flatlays but what’s the point of difference? As a photographer it’s my job to create, its part of being paid so at the end of the day originality for a client and creating something outside the box is so important to me and it should be for you too.
Product businesses shouldn’t be restricting themselves to product shots. You should be able to show your product in a variety of situations or locations. You want to keep your customers interested! When it comes to product shots there are so many ways you can spice things up. Sometimes you can start with a colour and build on a theme or perhaps start adding different elements like textures or objects. I’ve found people love relating to people so if you can incorporate them into some of your images or show your products being used in a really beautiful candid way customers will find it so much more relatable.
I think service based business shoots are one of my favourites! I can’t stress enough how important it is to put yourself out there and share your story. I recently just did a photoshoot for myself so people could connect more and that’s really important. You’ve got a personality and a narrative so capture it. Behind the scenes shots are great, as humans we are naturally curious and want to know more, lifestyle shots that are executed beautifully and capture moments candidly add so much value to a business. Think about it, would you reach out for someone’s service if you don’ t really know who they are?
Service based Vs. Product.
WHAT’S THE PROCESS OF WORKING WITH A PHOTOGRAPHER FROM START TO FINNISH? (BECAUSE FOR THOSE WHO HAVEN’T DONE IT BEFORE IT CAN BE DAUNTING TO KNOW WHERE TO START.)
Step one – Do your research! Instagram is amazing for finding creatives, I showcase so much of my work on Instagram and generally that’s how a lot of people find me. Quality of quantity is so important, so… you’ve found a photographer and love their work but you’ve also found a cheaper alternative, I’m a big believer in you get what you pay for so its always best to do it right the first time round.
Step two – Know your branding and your aesthetic, even if you don’t know what you want captured in your photo shoot knowing how you want it to look and what you like can be a huge help. I can’t stress to clients enough how important mood boards are – the more inspirational images you have the better! If I can see what your hoping to achieve as the end result the easier it is to do my job and the happier your going to be.
Step three – Also don’t be worried, I have worked with so many clients and they get so stressed about having their photo taken then afterwards are like wow that was so much easier then I thought or you made me feel so comfortable and relaxed. Let your photographer know how you feel and find one that you can connect with, they are going to be able to bring the best out in you! Ask for extra direction or let them know that you’re a bit nervous so they can help ease that!
Step four - Post-production Editing - As a photographer I’d love to say that my job is finished as soon as I walk off the job… but it’s not! Give your photographer a little bit of breathing time to perfect your gorgeous images. I like on average to get my images back to clients 24-36 hrs after my shoot, that way I’m running on schedule and the work isn’t sitting around. Do I believe you should be waiting weeks for images? No.. I don’t! But if your in no rush then everyone’s happy all round. Just make sure you ask your photographer for an estimate return time so there’s no surprises.
WHAT SHOULD YOU INCLUDE IN A PHOTOGRAPHY BRIEF TO ENSURE THAT YOU ARE GETTING THE PHOTOS THAT YOU WANT?
For my own clients I have an online interactive question based brief that I send out so I can find out as much as I can but also it makes their lives easier. Some of the main things that you should be covering are:
Image orientation (portrait or landscape) knowing whether you need both or one or the either is really important for us, especially when shooting.
How you would like your photos to look Post production – things to think about – light/clean/crisp or moody and dark or saturated and vibrant or minimalist and modern
Do you have a specific list of shots you’d like covered?
Do you require props or coloured backgrounds?
Would you like your images to have a warm or cool tone?
Most importantly what you DON’T want to see in your images.
WHAT SORT OF PREPARATION DO YOU NEED TO DO FOR A SHOOT?
Being organised and having a shot list is really important, then both the client and the photographer know what’s being captured and can tick each element off. Making sure props and outfits are organised before the shoot, this should be discussed as part of your brief and both parties being aware of timings and sticking to those.
GETTING PHOTOS OF YOURSELF CAN BE A BIT UNCOMFORTABLE AND NERVE WRACKING! HERE’S MY TOP TIPS FOR BEING COMFORTABLE IN FRONT OF THE CAMERA?
Do you know what! I totally get it, I recently did a photoshoot of myself and it’s scary having your photo taken – but at the same time we are so unique and there is something amazingly beautiful about being vulnerable and embracing who you are. Being the photographer I love making my clients comfortable, I love small talk and breaking the ice. I think it’s so important to show the them the photos as they are going along so they can see what’s being achieved and plus most of them are like wow, look at me.. is that me? Haha and it helps them relax. It’s not about being someone else it’s about being you. Great things never came from comfort zones and pushing yourself out of them might be the best thing for you. I find giving people something to hold on to or something to action helps them relax and settle into the shoot.
Have any questions or comments? Leave them below, I’d love to hear from you!